We're here for the Dreamers, the Explorers, the Outsiders and the Free Spirits. Those who believe in the magic of the universe and live through self-expression. We think every day is an opportunity for a new adventure, a reason to try something unexpected and most importantly - a fresh start.

When it comes to clothing, we love the authenticity of a good cotton t-shirt or vintage sweatshirt and believe in a world full of color. Somehow we became skilled at putting the two together.

We're still finding our place in the vast world of online brands... and we know you have a lot of options when it comes to choosing what to buy... so here's what you can expect from us. Unique colors, dye techniques, washes and limited edition apparel all sourced from verified vendors both domestically and internationally - and dyed right here in the USA at a dye house in Ohio. We even hand-make some of our limited edition products when we're feeling a little creative - stay with us for more good things coming!

Behind the scenes we're just a group of friends with a variety of backgrounds... some of us are creative, some of us are organized, some of us are good with words... but we're all good at working together to bring the magic of color to our products and provide our customers with the best possible experience we can. We are human, and push each other each day to do better for ourselves, our brand and our customers.

Thank you for being here and for letting our product be a part of your story, whatever that may be.

Stay Forever Young

xoxo

The Magic River Team